- What are Search Engines and Basics?
- How Search Engines works?
- What is Website?
- What is keyword?
- What is Keyword Density?
- Keywords Research and Analysis
- Google Sandbox effect
- HTML Basics
- Meta Tag Optimization
- Image optimization
- Creating/uploading Robots file
- Creating/uploading XML Sitemap
- Creating/uploading HTML Sitemap
- Creating/uploading Google webmaster code
- Creating/uploading Google Analytics code
- URL renaming and re-writing
- Anchor Text
- Heading tag
- Bold & Italic Tag
- What is Page Rank?
- What is Page Rank?
- Essentials of good website designing
- Header and footer
- 404 Error Redirects
- 301 / 302 redirection
- How to host & register Site?
- Competitor analysis
- Pre/post-website analysis
- Alexa report
- Some Common SEO tools & plug-ins
- Search engines submissions
- PPT, PDF & Video Submission
- Blog Submission
- Social book-marking
- Free Classifieds
- Press Releases submission
- Names of the Search Engine Spiders
- Google Analytics Cookies
- Email Tracking in Google Analytics
- Conversion Tracking in Google Analytics
- E-commerce tracking in Google Analytics
- What are Annotations in Google Analytics?
- Goals & Funnels in Google Analytics
- Custom Reporting in Google Analytics
- Admin Section in Google Analytics
- What is Google Panda?
- What is Google Penguin?
- What is Google Humming Bird?
- Google Webmaster
- URL Remover
- Query Deserve Freshness
- Latent Symantec Indexing
- ht Access Files and their Importance
- Canonical Links
- What are Site Links?
- What is Keyword Mapping?
- What is social media?
- How can social media help my business?
- Social Media Training: The Big Picture
- Establishing your online identity and message
- Conversations, relationships, word of mouth and transparency
- The key Social Media tools and networks
- The consolidated approach
- Social Media Training: Blogging
- Why should you blog and what should you to blog about
- The main types of blog post
- Research methods for writing quality, timely content
- Engaging your audience with video
II. Module: Social Media Optimization (SMO)
Social Media Training: Making best use of specific Social Media Platforms
- How can Facebook be used to aid my business?
- Developing a useful fan-page
- Facebook apps to share content
- How does Twitter work?
- Setting up a Twitter account
- Re-tweets, hash tags and lists
- Managing and enhancing Twitter with apps
- Tweeting rich media
- Your profile Building quality connections and getting recommendations from others
- How to use groups – drive traffic with news & discussions
- Social Media Training: Pulling all the Social Media Platforms Together
- Working efficiently, this can be done by connecting the
- Social Media platforms and networks
- Working constituently
- Social media training: monitoring your social media performance & development an action plan
- View what people are saying about tools to see your analytics and stats. developed your strategy
III. Module: search engine marketing (SEM)
Campaigns Covered:
- Google PPC campaigns
- LinkedIn campaigns
- Facebook campaigns
- You tube Advertising
- Ad-words account setup
- Creation Ad-words account
- Ad- words interface tour
- Ad-words dash board
- Billing campaigns
- Understanding purpose of campaign
- Account limits in Ad words
- Location and language setting
- Networks and devices
- Biding and budget
- Schedule stat date end date Ad scheduling
- Ad delivery: Ad-rotation, frequency capping
- Demographic biding (display only)
- Social settings (display only)
- Ad groups and keywords
- Purpose of Ad groups
- Quality score and its importance
- Search terms
- Columns customization
- Filters
- Test Ads and guidelines
- Image Ad formats and guidelines
- Display Ad builder’s Ads and guidelines
- Video Ads format
- Contextual targeting tool
- CPC bidding and CPM bidding
- Conversion tracking
- Website optimizer
- A/B testing
- Conversion tracking
- Dimension Reports
- Multi user access
- An introduction to you tube
- How to optimize your you tube channel
- How to gain more you tube views & subscribers successful
- How to optimize & leverage you tube videos
- How work with your you tube audience
- YouTube Ad formats supported
- YouTube analytics & insights
- Video manager
- You tube video dashboard
- Video bidding CPV(cost per view)
- The ground rules; the major do’s and don’ts about creating your YouTube presence
- How it works – the basics
- How it works – the Advanced and little knows features
- Contents- what, why and when to publish it on YouTube
- Building your brand on you tube
- The important of the written word to promote video
- Driving visitors to your website through you tube
- Embedding and distributing video for commercial gain
- You tube and legal implications
- The sector in which you operate and YouTube trends
- What is Facebook and why do so many people use it?
- What are the business benefits of a Facebook Profile?
- The ground rules the major Do’s and don’ts about creating a business profile on Facebook
- How it works- the Advanced and little known features
- Location targeting
- Bid strategy budget
- Targeting by age, gender & interest
- Insights & reporting
- Creation new customers and keeping them
- Driving visitors to your website through Facebook
- Introduction to LinkedIn
- Why LinkedIn I sky and its place in the social media and business worlds
- Setting your LinkedIn strategy
- Getting your setting right for you
- LinkedIn Ad formats (text & image)
- Location targeting
- Bid strategy budget
- Insights & reporting
- Developing your network to increase your reach and visibility
- Methods and approaches to extend your network
- Using the Advanced search facilities to find new potential prospects and target new business raising your profile and marketing yourself , your company and services
- Developing and raising your profile to set you apart from the competition on LinkedIn
- The top 10 things you can do with email
- Permission and E permission marketing
- Defining your goal
- HTML v/s text emails
- Understanding conversion and performance metrics
- Tracing landing pages
- A/B and multivariate testing
- Analyzing test result
- Setting your budgets
- What should I think about when working with a Developer?
- Choose your mobile configuration
- Understand different devices
- Understand key points in going mobile
- Select your mobile configuration
- Signal your configuration to search engines
- Responsive Web Design
- Dynamic Serving
- Separate URLs
- Avoid common mistakes
- Blocked JavaScript, CSS and image files
- Unplayable content
- Faulty redirects
- Mobile-only 404s
- App download interstitials
- Irrelevant cross-links
- Slow mobile pages
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